Welcome to 2021, where every brand has your cell phone number
As digital marketers, we’ve grown accustomed to lead generation such as email and social media. But mobile devices open up an entirely new channel for a brand to reach a highly targeted, receptive audience: SMS Marketing, also known as Text Marketing
You might be thinking “oh great, another channel” but don’t fret, SMS Marketing could quickly become your most successful channel. Here’s why:
96% of Americans own a mobile phone. This means your text message marketing can reach almost anyone.
SMS marketing has a response rate of 45%, while only 6-10% of email recipients respond to a marketing email.
19% of SMS marketing recipients will click a link in the text. This is almost 6 times as many clicks as links sent in email marketing messages.
69% of consumers want to contact you via text, and more than half want to receive SMS promotional messages.
22% of smartphone users have their phones with them for 22 hours a day, meaning you can always get a hold of them. Not only can you contact customers wherever they are, but you can also send marketing messages to customers who don’t check email or have access to a data connection.
The best thing about SMS messaging is that it’s often considered more personal than email, and it will make your customers feel more connected to your brand. If your customers feel more connected to your brand, then they’re more likely to spend more with you. Seems pretty simple to us.
Now there are several different platforms out there that offer SMS Marketing, but which one is the best? We recommend Klayvio, as they not only offer SMS Marketing, but you can also synchronize with your email marketing efforts.
If you want to learn more about SMS Marketing and how it can help you and your brand, contact us today.