EMAIL MARKETING SERVICES
Email marketing is one of the most crucial tools that makes it easy to keep in touch with your consumer base, from product launches to sales and seasonal promotions!
If you're new to digital marketing and unsure where to start, DRP is here to help!
Thousands of businesses worldwide leverage email marketing - to be exact, approximately 93% of business-to-business (B2B) and 79% of business-to-consumer (B2C) marketers use this digital strategy to generate buzz or convert leads into sales.
When we get our clients started with email marketing for e-commerce, we follow a basic email sequence: a welcome series, abandoned cart, and post-purchase email. The goal is to increase brand awareness, build relationships, and drive sales to your site.
THE
WELCOME SERIES
The Welcome Series is one of the most significant sequences to set up for your brand. Give your subscribers a taste of your brand. They've seen your site, and now is an excellent time to show (not tell) why your brand is valuable. The formula for a successful campaign:
Give prospective customers an incentive for signing up
Share your story - it could be about the brand or founders
Explain why your business is unique and what's in store
Always link back to your website to increase traffic
Abandoned Cart Emails
are meant to be a creative, incentivized reminder of what the shopper left behind and why they should return to complete their purchase. Everyone loves a good discount; 5-10% off has become the standard in online retail, but you can decide what works best and whether you'd like to offer an incentive.
Keep the headline catchy
Mention the item the customer forgot in their cart (personalized)
Add a call to action to complete their checkout
THE POST-PURCHASE EMAIL
is an opportunity to thank your customers for their purchase and let them know their business is appreciated. It is a dedicated email that can potentially bring in more loyal shoppers. The goal is to keep them coming back. Like a VIP program, brands can offer discounts, discount codes for future purchases, or small gifts.
ASTRONOMICAL ROI
More than 3.9 million people use email marketing alone, which is expected to surpass 4 million by 2024. We can help you tap into a profitable consumer base if you are a small to mid-sized business. If you're interested in SMS and email, we use a combined approach that leverages your brand, boosts ROI, and retains solid consumer retention.
LET’S CONNECT
Our experts are skilled in strategizing, testing for QA, and reporting on deliverables. To get in touch with our team, email hello@digitalretailpartners.com OR fill out the form below:
