PAID MEDIA SERVICES
If you're new to paid marketing, figuring out what works best can take time. You deserve to work with a team that has the skills, expertise, and delivers results.
Are you running digital ads on Facebook or Google? Do they include hard-hitting copy, strong visuals, and keywords? Are you utilizing the right channels? Do you have a purchase funnel? As part of our digital marketing services, we can provide you with all the necessary tools to boost your business's profit margins.
Paid Advertising: Explained
Pay-per-click (PPC) advertising is an ideal way to generate traffic to a site or landing page. Instead of paying a standard fee, you are getting charged for the number of times someone clicks to your site. This form of paid targets consumers online, whether it's a social, search, or display ad. Whether you want to use Instagram or Bing to target potential clients at the top of the funnel, we'll handle all steps required to make a successful campaign.
TYPES OF
PAID ADVERTISING
Display Ads:
Display ads are integrated in web content across various websites. They reach over 80% of people that are browsing sites. The high visibility and reach among users can generate new traffic. Because they are more dynamic than search ads, you can combine images and text that speak to your brand and engages with your audience.
Search Ads:
Search ads are the most common in paid advertising that appears in search results that correlate with your industry. A combination of SEO-rich short and long-tailed keywords will bring you quality leads. Because no visuals accompany search ads, the copy carries significant weight.
Social Ads:
(think Instagram, Facebook, and Linkedin) target a niche audience based on several factors. Get your message across quickly and effectively to your intended market. There is often hesitance for B2B brands to invest in using apps like Instagram and Facebook. Like display ads, success relies on strong visuals and trending content. Because millions of users are using social media, there's potential to boost your revenue.
THE POWER OF ORGANIC AND PAID
Organic and paid go hand-in-hand when it comes to client or customer growth. Neither marketing strategy is effective on its own. They work better together to meet all of your marketing benchmarks. If your organic content performs well, an ad boost will further reach new followers. When organic content is stagnant due to algorithm changes, adding spend for posts can retain visibility and positive metrics.
SPECIALISTS YOU CAN TRUST
Let us take the stress out of the process! We detail campaigns, set budgets, and manage tracking with ease. Higher reach, brand exposure, and click rates guaranteed.
