HEURISTIC ANALYSIS SERVICES
REMOVING DECISION MAKING ROADBLOCKS
Usability Heuristic Analysis
As a business owner, you want to make it as easy and intuitive as possible for your leads or customers to take action: signing up, completing a purchase, or submitting a contact or inquiry form. If your website users can’t find the information they need when they need it, they may decide not to take action at all, resulting in lost sales and lower conversion rates.
NEILSEN’S USABILITY HEURISTICS
VISIBILITY OF SYSTEM STATUS
Keep users informed about what is going on.
RECOGNITION RATHER THAN RECALL
Reduce the need to remember information from one part of the flow to another.
MATCH BETWEEN SYSTEM & THE REAL WORLD
Use familiar words, phrases, and concepts rather than complex jargon.
FLEXIBILITY & EFFICIENCY OF USE
Cater to both beginners and advanced users.
USER CONTROL & FREEDOM
Offer clear ways to exit or correct errors, like back buttons.
AESTHETIC & MINIMALIST DESIGN
Keep the design clean and focused.
CONSISTENCY & STANDARDS
Maintain uniformity in design and terminology.
HELP USERS RECOGNIZE, DIAGNOSE, & RECOVER FROM ERRORS
Express error messages in plain language and suggest an actionable solution.
ERROR PREVENTION
Design to prevent errors before they happen.
HELP & DOCUMENTATION
Ensure help is easy to find and understand.
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