5 Growth Lessons We Learned From The Last Five Years
One thousand, eight hundred and twenty five. That’s about how many days there are in the span of five years. Only about half of all small businesses will make it to celebrate that anniversary. Fortunately, DRP is now over five years old, and while we learn so much every year, the past five years have taught us some of the biggest lessons about what makes a brand and business successful and how to predict future growth. Here’s a look back at five of the most lasting lessons from our experience.
1. There is No RIGHT or WRONG Way
Each brand and business we work with is unique. We have discovered what works for one doesn’t always work for another. Sometimes a simple website with less functionality gets a better response based on the needs of the user. What we do know: Testing, Testing, Testing is key!
2. Begin by launching a MVP approach
With a minimal viable product you can gauge interest and begin generating revenue. This revenue provides feedback, allowing the team to recognize the most efficient aspects and develop their product - ultimately resulting in a product that will catch the attention of future users. Simply, when starting out, don’t over engineer websites. Focus your business model on continual development. Take, for example Amazon’s commitment to continual iteration. Amazon didn’t just build their site and walk away.
3. Content is KING
“Millennial generation is more educated and diverse,” looking for deeper meaning than just a good deal. Millennials pay attention to brands offering a good story. Marketing strategies should include opportunities for consumers to resonate and connect with a specific product.
4. Change is GOOD
The needs of a consumer changes over time - anticipate and embrace this change! Be ready to offer exciting, new products and features that will continue to make the consumer come back for more. A successful brand is not just built on the first purchase but retention of current customers.
5. Play to the SENSES
Successful brands utilize both design and technology to allow the user to experience each of the five senses online. A focus on videos, attractive images, colors, sounds, and motion allow websites and brands to give users an experience that feels very real.