INFLUENCER MARKETING SERVICES
What if we told you that you could build a valuable presence online through influencer marketing? The impression you make to your consumer base determines your long-term success.
What is Social Media Influencer Marketing?
Build authentic partnerships with an extensive network of collaborators across the U.S.
Social media influencer marketing, or word-of-mouth marketing, is a collaboration between your brand and influential figures in your industry. These individuals have a good reputation and loyal followings between 40,000 and 1 million on platforms like Instagram, Facebook, and TikTok.
As content creators, they can generate buzz by creating reels, going on live, or writing testimonials. Doing so can increase customer acquisition or drive conversions depending on your campaign and end goal. The individuals working with your brand should reflect members of your target audience, as it will build a personalized approach.
HOW DOES IT WORK?
Aesthetic visuals and testimonials are critical components of any successful strategy in 2022. Nearly 80% of marketers say influencers are influential, and 89% of marketers believe it works better than other marketing channels.
By getting an endorsement from an influencer with a loyal fanbase, potential customers will view your brand as credible and trustworthy. The longer your collaboration, the more results you see per each stage of your marketing funnel.
Top-of-funnel: spread brand awareness + drive traffic to the website
Middle-of-funnel - educate about the brand + build loyalty
Bottom-of-funnel - convert prospective customers into buyers
Because each brand is different and has a niche approach to marketing, it takes careful planning.
At DRP, we follow a direct pipeline from sourcing to outreach, contract, and production. Here's what we can do for you:
Increase organic growth (followers + engagement)
Drive website traffic (website clicks)
User-generated content (outperforms branded creative)
Develop long-term partnerships with influencers who act as brand ambassadors
LET’S CONNECT
To learn more about our omnichannel marketing services, email hello@digitalretailpartners.com or fill out the form below:
