SMS Marketing? Text 1 for YES 2 for NO
How we keep in touch and communicate has changed drastically over the past few years and SMS has become one of the best ways to instantly connect with shoppers.
Text messages are irresistible and a sure way to give customers direct access to promos, sales, and updates. Thousands of brands are using a combination of e-mail and e-commerce SMS (short messaging service) marketing to leverage their brand.
Whether you've just started SMS marketing or considering this approach, we share key insights to help you get started.
SMS for E-Commerce: Klaviyo
Klaviyo is a marketing platform we use at Digital Retail Partners for e-commerce tracking and integration capabilities. It's an excellent tool that helps small to mid-size e-commerce brands deliver a personalized experience. Added bonus? Klaviyo has tools that you can easily integrate with Shopify.
The SMS Comparison reports that texts have an average open rate of 98%, and e-mails only have an open rate of 15-20%. Although your emails are getting delivered, they are competing with thousands of others. It takes a punchy subject line or seasonal offer to get clicked.
The results speak for themselves - SMS is critical to our digital future and has outstanding deliverability.
Unique Benefits of SMS Technology
It's all about retention! SMS marketing makes it easier to start a conversation with the existing client base.
Smarter targeting and segmentation = better results. Businesses should have text and email under one roof. Automated workflows guarantee accurate execution for ROI targeting both email and SMS.
Downgrade and upgrade as needed with SMS marketing platforms like Klaviyo! Choose the best time to incorporate SMS on your terms.
Send time-sensitive reminders, notifications, and messages to keep existing and new customers engaged. Loyalty programs are an attractive way of giving your VIPs exclusives, early access, and promos!
Klaviyo offers a click-to-join form for mobile! All subscribers must explicitly opt-in to SMS, not automatic enrollment. With just two taps, they can opt-in directly from their phone.
There's nothing worse than a customer abandoning their cart. A gentle text reminder can encourage shoppers to return to your site and complete their purchase.
Open up the line for a two-way conversation. SMS is so personal that brands can build conversational relationships. Hear directly from customers, whether it's reviews or feedback.
Streamline customer support with automated customer conversations. Make it easy on your business and keep customers satisfied simultaneously.
Leverage social media through direct marketing. Brands can send messages on platforms like Kik and Facebook Messenger.
A Multi-Channel Approach
E-mail and SMS are ubiquitous, and brands should use both simultaneously to reach their marketing goals. Klaviyo is here to help with accessible forecasted and recommended text automation and campaign strategies. To start, you'll need to define your goal and develop your marketing strategy, which is something your team at DRP can help with!
Remember To Ditch The Formalities
Don't be hesitant to get creative! 😜 Use emojis, abbreviate, and stay true to your brand.
For SMS messages to work, you'll need to think outside the box to guarantee your text gets opened and the recipient is intrigued enough to read it. Keep the formal, conversational tone for e-mail and newsletter marketing.
Need assistance kick-starting an SMS program? Our e-commerce experts can fine-tune your current plans and review KPI performance to ensure you start right, grow your subscriber base effectively, and meet your goals!