How HubSpot's CRM Can Help You Leverage Your Brand
We're ready - 2023 is the time to improve your customer experience! Roughly 95% of visitors usually wait to make a purchase the first time. A CRM platform like HubSpot can help power your marketing and ensure exceptional experiences worthy of your consumers coming back.
The software goes beyond storing data. It enables you to make the most of your data, increase revenue and generate leads. As HubSpot Partners, we're thrilled to share CRM benefits that can aid your brand's success.
Omnichannel Marketing Experience
Director of Marketing, Emily Carpenter, finds HubSpot is one of the most robust award winning CRMs on the market. If you're new to CRMs, the software helps you understand your customers better and use data to help your business grow.
“I’m such a fan and firm believer of the software and how it can take your brand to the next level,” she said. “I’ve been working in the software for 7+ years learning and growing as HubSpot evolved. If you don’t have a CRM for your business right now, let's chat to determine if HubSpot is the best solution for you!”
HubSpot provides a comprehensive platform for sales, marketing, operations and content management. According to the Trends Report, 76% of companies using CRMs have automation software, and 20% plan to use it in the future. Why? An all-encompassing program can help build marketing campaigns based on customer engagement with your site and content.
Experience-Driven Results
A strong user experience shows your consumer base that they are at the heart of everything you do, and every aspect of your business.
As HubSpot Partners, we know how to bring you one step closer to understanding how to identify areas of growth. Everything you need is there for us to manage the most important asset: your website. Sales and service unite when the customer is the priority. Data is collected, remembered, and used as valuable insight to build your business.
If you're thinking of using a CRM, here are some signs that working with a digital e-commerce agency can help you:
Assessing customer buying patterns and segmenting based on data has been a challenge.
You're searching for better ways to measure performance and marketing efforts.
The team is scouring a management system to simplify operations.
You're looking to increase or manage consumer leads and interact more frequently.
You need help keeping track of conversions and performance benchmarks.
Benefits of Using HubSpot CRM
HubSpot integrates easily with e-commerce platforms like Shopify and provides great value to businesses. Here are our favorite tools to improve operations, consumer experience, and revenue.
Marketing
CRMs enable quick communication of updates and changes. All relevant data, such as lead activity, site visits and insights, are stored in the database. This information can be used to create strategies to draw in new business through the following:
Email Sequences - Automated emails to engage with qualified leads
Customized Workflows - Customize your services and products to the unique needs of your prospects. We can customize HubSpot Deal Stages, representative of the stages of your consumer's journey.
Opens, Clicks, Reports - How is your company measuring efforts? It's important to see how your efforts are impacting business. We are constantly reviewing the metrics so you can understand the "why" behind each decision.
Social Media
We can connect HubSpot to your handles to extract consumer data that you can use to tailor your strategies and track email campaigns.
SEO - the recipe for successful socials: strong copywriting, powerful keywords, and content marketing. Hubspot provides the tools to optimize.
KPIs - HubSpot keeps track of indicators like click-through rates, impressions, and engagement. Based on your calls to action for organic or paid media, we can cultivate leads with your goals in mind.
Social Campaigns - we can build a landing page for your website and use HubSpot to track performance for all marketing initiatives.
Operations
HubSpot's Operations Hub, the most recent addition, offers high-level features like data sync and cleansing, automation, and other enhanced integrations. We break down our favorite components from this user-friendly setup below.
Data Cleansing with Data Quality Automation - you no longer have to juggle between spreadsheets or software. With one click, we can clean up your old data and standardize it automatically. HubSpot operates with extreme accuracy to save you time.
Syncing Data - importing and exporting made simple. In e-commerce, each business has a different approach to collecting information from various apps and softwares. Keep everything encrypted and in one place to build a stronger foundation for consistent management.
Automation Services - programmable automation enables you to run code directly in the CRM to match your specific needs. Assigning leads, generating new values, and generating contacts for A/B testing, make for an advanced automation tool that allows us to adapt your processes to your consumer needs.
Agency Partner: HubSpot
We're excited for what's to come in the new year as certified Hubspot Partners. Our digital marketing agency has helped businesses of all backgrounds achieve their goals and convert leads into long-term and returning customers. Whether building an e-commerce business or devising strategies to increase sales, DRP's e-commerce experts are here to help you every step of the way!
