Where should you promote your content?

 

Instagram:

  • Display high quality images of your product 

  • Visually driven 

  • Engage with similar accounts, hashtags, and followers 

 

Twitter:

  • Informational and Text Driven 

  • Point to Blog or Website with a link and description 

  • More efficient updates than Email

 
 

Facebook:

  • Older demographic 

  • Loyal fanbase 

  • Facebook Live allows for real-time feedback 

 

YouTube:

  • Videos are engaging

  • High Conversation Rates 

  • Comment on other relevant YouTube Videos 

 
 

Pinterest:

  • Visually Driven 

  • Allows you to tag and link your website or product 

  • Create curated Boards and Repin content 

 

TikTok:

  • Younger demographic

  • Videos are short & engaging

  • Audience ready to engage

  • More authentic

 
 

LinkedIn:

  • Build connections to grow your business 

  • Share relevant information and updates 

  • Targets business minded individuals 

 
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Email Marketing for eCommerce

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The Marketing Mix with the Women's Business Development Council