Top Instagram Metrics to Track in 2020

I know that instagram metrics might seem scary if you aren't familiar with the world of social media analytics so to make it easier for you I have created a list of metrics worth tracking to help you build a stronger instagram strategy. 

TOP INSTAGRAM METRICS TO TRACK IN 2020:

#1: Reach:

Reach shows how many unique accounts have seen your post, and therefore how much awareness and value you’re gaining.

#2: Saves:

These saves are a key signal for the Instagram algorithm as they indicate a strong interest in your content. The more saves you get on a post, the more people Instagram will show it to.

#3: Sales:

To track sales from Instagram, simply add UTM parameters to any links you use. By doing so, you’ll be able to track conversions using your chosen web analytics program (such as Google Analytics), including how much revenue you earned. This is a great way to understand not only how much traffic your content drives, but what converts into actual sales.

#4: Engagement Rate:

Your Instagram engagement rate is a key indicator of how well your audience is responding to your content. If your followers are commenting, liking, and sharing your content, your engagement rate will show it.

#5: Instagram Stories Views:

-Check your completion rate for each slide
-Calculate your Instagram Stories watch through rate
-Calculate drop off rate after your first slide

#6: Best Time to Post:

Finding your best time to post is the best way to reach your audience when they are most likely to comment and like your content.

#7: Growth:

Keeping tabs on your profile growth has always been important, but now — thanks to Instagram’s “followed” and “unfollowed” metrics — you can see exactly how many followers you gain and lose each day.

#8: Traffic

Creating trackable links is a great way to keep your analytics separated to help you determine exactly where your traffic is coming from.

Facts: Later