Is TikTok Marketing Right For Your Business?
TikTok is the one social app that's hard to avoid. With over 1 billion TikTok users worldwide, it's no surprise that more D2C and B2B brands are incorporating it into their digital marketing strategies. There's ample opportunity to reach potential customers, including GenZ.
Social media has changed drastically since 2019. With the pandemic came a need for more visualization and storytelling - something our agency is well-versed in at Digital Retail Partners. Video drives more organic traffic to your profiles than static graphics and images. If TikTok is right for your business, this is a major marketing opportunity you shouldn't miss out on.
HOW DOES TIKTOK DIFFER FROM OTHER SOCIAL PLATFORMS?
TikTok is a social media app that permits users to create video content up to 10 minutes long without images or detailed captions. The platform is ideal for connecting with audiences through educational, creative videos with trending music.
THE ALGORITHM: EXPLAINED
TikTok's algorithm is a recommendation system that determines the right content for an individual user. It prioritizes videos from new and unexplored creators without considering their following. Going viral is one of many benefits that makes the social media platform unique.
According to Later, a TikTok video can surface on users' discovery page for weeks or months after getting published. As more users interact with and share the video, it also increases its shelf life.
Video content generates higher engagement, performs better with algorithms, and likely keeps your followers' attention. Fenty Beauty, Netflix, and The Washington Post are a few known brands that have received massive brand awareness over the past year. They've reinvented their creative strategy and shifted their reach to new demographics.
We understand your hesitance whether this is your first or fourth social account. Even if you don't have much content planned, you should get on TikTok or reserve your business username for future use.
IF NOT NOW, WHEN?
If you're still contemplating joining TikTok for business, you're not alone. The mobile app is not going anywhere anytime soon, but the time for eCommerce brands to sign up is now!
Approximately half of TikTokers make in-app purchases from ads, influencer partnerships, and product exposure, even those who don't feel inspired to do so. Practical tools like Shopify's TikTok sales channel makes it easy for marketers to add shopping tabs or link product pages to their profiles. Your team will create social videos and boost sales to the most interested audiences.
LET'S GET STARTED
Ask yourself: what do you want to get out of TikTok? The first step is establishing a few goals or marketing tactics. Remember that you're competing with similar companies and creators unrelated to the industry.
Though your business objectives are likely to change, this exercise can help you understand which direction you want to move in. Here are a few goal examples regarding a TikTok business account:
Increase brand awareness
Educate target audiences
Promote a product or service
Organically build new customers or clients
Grow sales and audience reach
Improve traffic and clicks to the site
Remember to remain authentic, frequently post, build a community, and create quality content. TikTok is a sure way to elevate your eCommerce brand.
