Karl Lagerfeld

Digital + Print + Retail Space + Retouching

The KARL LAGERFELD brand offers an invitation to discover the World of Karl: his enigmatic persona, sharp wit, cultured vision and cutting-edge perspectives. It conveys a spirit that recognizes Lagerfeld was more than just a man but an icon, an inspiration, and a force of nature on the future’s edge. It celebrates his own unique viewpoint: “Fashion is an attitude more than a clothing detail.”

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