Making the Switch to Digital
In 2023, all markets are pointing to digital! But what does this mean for businesses that may be unaware of how old-school marketing approaches are no longer performing or reaching out to their target audience?
Because digital marketing is here to stay, more senior leaders are thinking about making the switch. We’re here to remind you that adopting more digital practices isn’t a cause for concern or frustration. In fact, 63% of businesses have increased their digital marketing spending, with 72% of funding going toward refined email marketing initiatives, social media, or SEO optimized copywriting.
Believe us when we say that there is more value in digital transformation outside of consumer retention. It enables businesses to stay ahead of e-commerce and retail trends. Let’s look at the importance of building your organization's digital footprint.
Modern Day Digital Marketing
Without a doubt, your target audience is online! Across industries, companies are transitioning away from cold pitches and toward content marketing, which includes engaging blogs, videos, and visual posts on social media.
Moreover, 95% of all Americans use a cell phone or smart device to maintain connections or make a purchase. Following the pandemic, social media platforms have become the preferred mode of communication between businesses and consumers. Social channels allow prospective customers to learn about your brand or your product before they buy, giving your business a leg up if a competitor has no social presence.
Digital marketing strategies can assist you in starting and maintaining conversations with your existing customer base. SMS marketing when combined with strong email marketing campaigns, has an undeniable ROI – texts alone have an open rate of over 98%. All you need is an eye-catching subject line or an enticing sale.
The Shift to eCommerce
The switch from a traditional brick-and-mortar store to online shopping mediums has been difficult to adapt to for some, but like digital marketing, eCommerce is here to stay. In fact, by 2025, total eCommerce sales are predicted to exceed $7 trillion dollars. Whether you’re selling goods or services, the eCommerce world opens up a wide variety of tools for both buyers and sellers. Utilizing Shopify, or Shopify integrated applications, contributes to enhanced process efficiency, fine-tuning the buyer's journey, and reducing your business cost.
Need Assistance Kick-Starting Your Digital Transformation?
As a multi-channel marketing agency, we are frequently asked how an organization should plan for digital transformation. We understand that adapting to new digital tools will take some time. Our team of specialists at Digital Retail Partners is here and ready to help you step foot into the digital space with robust SMS + email marketing, SEO copy, organic and paid social initiatives that align with your budget.