The Psychology Behind Brands We Love


According to Psychology Today research reveals that consumers perceive the same type of personality characteristics in brands as they do in other people. A nationally advertised brand has power in the marketplace, because it creates an emotional connection to the consumer. 

We have collected our top 6 initiatives that will guide you in creating your very own PERSONALIZED BRAND STYLE.

State Your Mission

Start by thinking about who you are as a brand and where you want to be. Your brands’ mission and values are essentially the reason why your company exists. Clearly outlining your brands’ mission statement will characterize who you need to reach, what industry you are targeting, and why you are passionate about your work. Consumers will be more receptive to your brand if they know what you’re about.

DRP Client and special occasion apparel brand LIKELY focuses on two key messages below.


Define Your Target Audience

Establishing your audience is crucial in forming your brand style. Without knowing who you are marketing to, you won't know what they want and what type of branding would appeal to them.

The more detailed you get, the better. For starters, use any data you might have on current customers or even your competitors customers. By doing this you are building your buyers personas. This will identify your customers or potential customer’s wants and needs and also gain an understanding of where on the Internet they spend their time, and more importantly, money.

DRP Client and new activewear apparel brand SITA focuses on the below personas.

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Find Your Brand Voice

When deciding on what style you want for your brand you should pick words that best describe your brands’ personality. They should describe your business and help drive the directions of where you want your company to go.

Having a couple of descriptive words such as serious/silly masculine/modern will convey your intentions with your business. Knowing how you want your brand to be perceived is crucial in all steps of your company. It can influence your logo, website, and other design work; as well as your products, marketing, and target audience.


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Decide Your Color Scheme

Your company colors will help shape the views and opinions of potential clients. Potential clients will be drawn to your business by creating an inviting and attractive experience with your branding. For example warm colors are happy and stimulating and cool colors are calming and relaxing. Think about your keywords when choosing brand colors, if your brand is traditionally masculine, you’ll generally want to stick within a masculine palette.


Visualize Where You Want To Be

Gather inspiration from a variety of sources. Look at other brands you like, look at what your competition is doing, and reflect on your own personal style. Build your ideal inspiration board and reference it when creating your brand. This research will be useful when deciding shading, style, and theme. By assembling images in one single place can give you a exact visual for what you were envisioning.

Be Open To Change

A rebrand is sometimes necessary as your goals change, as the times change, and as you change as a person. That’s totally okay and recommended. It’s important to stay relevant to get ahead of your competitors. It is absolutely okay and sometimes necessary to go back to the drawing board and make a few changes to your brand.