Upcoming DRP Events

APRIL 10th
10 AM – 11 AM
184 Bedford Street, Suite 201, Stamford, CT 06901

At this informal discussion, you and your entrepreneurial peers will have an opportunity to learn from Debra Lutsky, founder of Digital Retail Partners. Debra has designed highly visible marketing campaigns and design programs for major U.S. and international corporations within the fashion and lifestyle industry. Come equipped with your questions and ideas and be prepared for an interactive and insightful discussion!


APRIL 13 + 14
11 AM – 4 PM
Webster Bank Arena, Bridgeport, Connecticut

Come & Join us at this exciting event! This event is co-joined with the Connecticut Better Home Show, which is the top show of it’s type in Fairfield County. This fun shopping experience will feature brands & companies in variety of categories including; Fashion, Cosmetics, Skin Care, Travel, Health & Wellness, Food, Wine Tasting, Jewelry, Spas, Salons, Retreats, Education, Free Health Screening and more.


APRIL 30th
9 AM - 2 PM
at the State Capitol
Hartford, Connecticut

Network with community leaders and other entrepreneurs from across Connecticut at the 6th Annual Women’s Business Development Council - Women-Owned Business Day.

•Learn about the entrepreneurial landscape in Connecticut and the resources available to small business owners

•Hear results of “Elevating Women in Entrepreneurship,” a recently released study commissioned by JPMorgan Chase

House Republican Leader Themis Klarides
Assistant Majority Leader Patricia Billie Miller

9:00am – 10:00am – Registration, Second Floor Atrium

10:00am – 12:30pm – Program and Featured Speakers, Room 2D

12:45pm – 2:00pm – Networking, lunch, speaker in the Capitol

The Psychology Behind Brands We Love


According to Psychology Today research reveals that consumers perceive the same type of personality characteristics in brands as they do in other people. A nationally advertised brand has power in the marketplace, because it creates an emotional connection to the consumer. 

We have collected our top 6 initiatives that will guide you in creating your very own PERSONALIZED BRAND STYLE.

State Your Mission

Start by thinking about who you are as a brand and where you want to be. Your brands’ mission and values are essentially the reason why your company exists. Clearly outlining your brands’ mission statement will characterize who you need to reach, what industry you are targeting, and why you are passionate about your work. Consumers will be more receptive to your brand if they know what you’re about.

DRP Client and special occasion apparel brand LIKELY focuses on two key messages below.


Define Your Target Audience

Establishing your audience is crucial in forming your brand style. Without knowing who you are marketing to, you won't know what they want and what type of branding would appeal to them.

The more detailed you get, the better. For starters, use any data you might have on current customers or even your competitors customers. By doing this you are building your buyers personas. This will identify your customers or potential customer’s wants and needs and also gain an understanding of where on the Internet they spend their time, and more importantly, money.

DRP Client and new activewear apparel brand SITA focuses on the below personas.

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Find Your Brand Voice

When deciding on what style you want for your brand you should pick words that best describe your brands’ personality. They should describe your business and help drive the directions of where you want your company to go.

Having a couple of descriptive words such as serious/silly masculine/modern will convey your intentions with your business. Knowing how you want your brand to be perceived is crucial in all steps of your company. It can influence your logo, website, and other design work; as well as your products, marketing, and target audience.


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Decide Your Color Scheme

Your company colors will help shape the views and opinions of potential clients. Potential clients will be drawn to your business by creating an inviting and attractive experience with your branding. For example warm colors are happy and stimulating and cool colors are calming and relaxing. Think about your keywords when choosing brand colors, if your brand is traditionally masculine, you’ll generally want to stick within a masculine palette.


Visualize Where You Want To Be

Gather inspiration from a variety of sources. Look at other brands you like, look at what your competition is doing, and reflect on your own personal style. Build your ideal inspiration board and reference it when creating your brand. This research will be useful when deciding shading, style, and theme. By assembling images in one single place can give you a exact visual for what you were envisioning.

Be Open To Change

A rebrand is sometimes necessary as your goals change, as the times change, and as you change as a person. That’s totally okay and recommended. It’s important to stay relevant to get ahead of your competitors. It is absolutely okay and sometimes necessary to go back to the drawing board and make a few changes to your brand.


Inspiring Clients: Mother's Day Marketing On-Point

Take a minute (or a whole day) to honor Mom this weekend! The countdown to Mother's Day begins and our eCommerce Retail clients have some great gifts that we know Mom will love! Here are our top picks.

KLIK Footwear
A night on the town can be few and far between for a busy mom. Why make it uncomfortable with a restricting pair of heels? The Bekki from KLIK Footwear is stylish and comfortable. Use code KLIKMOM for $25 towards your next purchase.
Shop KLIK Footwear


ADORE Jewelry
The simple and elegant silhouette of the baguette bar ring makes this the perfect addition for everyday wear. Your mom will love pairing this with her existing jewelry or wearing it on its own. Sign up and save 20% off your first purchase. Shop Adore

This Freedom Pouch from Trade by Gina La Morte is a gift that gives back. In the creation of all of their products, all of their labor is fair trade, made in the USA, right here in NYC, supporting single mothers, abused and trafficked victims and true industry artisans that handcraft our products locally. Shop Trade

The Sneak Name sneaker from The Flexx is perfect for the mom who doesn’t have time for laces. She needs to go and look great. Comfortable, stylish, easy.  Shop Nordstrom.com