SONO Shopify Meetup

We had the pleasure of co-hosting a recent Shopify Meetup at Sono Spaces, a coworking space founded by Karl Heine, located in South Norwalk.

The discussion began with our founder, Debra Lutsky, explaining the science of digital design.


“Being good-looking isn’t as
superficial as it sounds.”

When it comes to the merging of functionality and design, creating the perfect balance is key. When someone enters your site, you want it to be uncomplicated, instantly recognizable & user friendly.

The conversation transitioned into improving your SEO with Dale Bertrand, founder of Fire&Spark, a digital marketing agency based in Boston. Dale shared some interesting case studies and updates Google has made recently to their programming.


Justin Porter, founder of Text Connects, a digital development company, closed out the meetup. He discussed back-end development steps to speed up your site. Site load time is a major factor when it comes to user success.


We ended the meetup with questions and networking. The DRP team had a great time meeting so many new businesses and providing insight on how to grow their eCommerce channels.

Come meet us at our next event on June 25th in Boston!

Follow along on social to stay in the know.

Upcoming DRP Events

APRIL 10th
10 AM – 11 AM
184 Bedford Street, Suite 201, Stamford, CT 06901

At this informal discussion, you and your entrepreneurial peers will have an opportunity to learn from Debra Lutsky, founder of Digital Retail Partners. Debra has designed highly visible marketing campaigns and design programs for major U.S. and international corporations within the fashion and lifestyle industry. Come equipped with your questions and ideas and be prepared for an interactive and insightful discussion!


APRIL 13 + 14
11 AM – 4 PM
Webster Bank Arena, Bridgeport, Connecticut

Come & Join us at this exciting event! This event is co-joined with the Connecticut Better Home Show, which is the top show of it’s type in Fairfield County. This fun shopping experience will feature brands & companies in variety of categories including; Fashion, Cosmetics, Skin Care, Travel, Health & Wellness, Food, Wine Tasting, Jewelry, Spas, Salons, Retreats, Education, Free Health Screening and more.


APRIL 30th
9 AM - 2 PM
at the State Capitol
Hartford, Connecticut

Network with community leaders and other entrepreneurs from across Connecticut at the 6th Annual Women’s Business Development Council - Women-Owned Business Day.

•Learn about the entrepreneurial landscape in Connecticut and the resources available to small business owners

•Hear results of “Elevating Women in Entrepreneurship,” a recently released study commissioned by JPMorgan Chase

House Republican Leader Themis Klarides
Assistant Majority Leader Patricia Billie Miller

9:00am – 10:00am – Registration, Second Floor Atrium

10:00am – 12:30pm – Program and Featured Speakers, Room 2D

12:45pm – 2:00pm – Networking, lunch, speaker in the Capitol

The Psychology Behind Brands We Love


According to Psychology Today research reveals that consumers perceive the same type of personality characteristics in brands as they do in other people. A nationally advertised brand has power in the marketplace, because it creates an emotional connection to the consumer. 

We have collected our top 6 initiatives that will guide you in creating your very own PERSONALIZED BRAND STYLE.

State Your Mission

Start by thinking about who you are as a brand and where you want to be. Your brands’ mission and values are essentially the reason why your company exists. Clearly outlining your brands’ mission statement will characterize who you need to reach, what industry you are targeting, and why you are passionate about your work. Consumers will be more receptive to your brand if they know what you’re about.

DRP Client and special occasion apparel brand LIKELY focuses on two key messages below.


Define Your Target Audience

Establishing your audience is crucial in forming your brand style. Without knowing who you are marketing to, you won't know what they want and what type of branding would appeal to them.

The more detailed you get, the better. For starters, use any data you might have on current customers or even your competitors customers. By doing this you are building your buyers personas. This will identify your customers or potential customer’s wants and needs and also gain an understanding of where on the Internet they spend their time, and more importantly, money.

DRP Client and new activewear apparel brand SITA focuses on the below personas.

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Find Your Brand Voice

When deciding on what style you want for your brand you should pick words that best describe your brands’ personality. They should describe your business and help drive the directions of where you want your company to go.

Having a couple of descriptive words such as serious/silly masculine/modern will convey your intentions with your business. Knowing how you want your brand to be perceived is crucial in all steps of your company. It can influence your logo, website, and other design work; as well as your products, marketing, and target audience.


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Decide Your Color Scheme

Your company colors will help shape the views and opinions of potential clients. Potential clients will be drawn to your business by creating an inviting and attractive experience with your branding. For example warm colors are happy and stimulating and cool colors are calming and relaxing. Think about your keywords when choosing brand colors, if your brand is traditionally masculine, you’ll generally want to stick within a masculine palette.


Visualize Where You Want To Be

Gather inspiration from a variety of sources. Look at other brands you like, look at what your competition is doing, and reflect on your own personal style. Build your ideal inspiration board and reference it when creating your brand. This research will be useful when deciding shading, style, and theme. By assembling images in one single place can give you a exact visual for what you were envisioning.

Be Open To Change

A rebrand is sometimes necessary as your goals change, as the times change, and as you change as a person. That’s totally okay and recommended. It’s important to stay relevant to get ahead of your competitors. It is absolutely okay and sometimes necessary to go back to the drawing board and make a few changes to your brand.