ALIGNMENT BETWEEN YOUR OFFLINE & ONLINE STRATEGY

Alignment Between Your Offline & Online Strategy

1. Take your store on the road

Fairs, events, conventions, and markets where you can set up a pop-up store.

2. Encourage in-store reviews

Offer 20% off their next purchase if they log in to their Google account on your in-store tablet and place a review at that very moment.

3. Release Seasonal Merchandise

Think: Starbucks regularly use seasonal products to create interest in their products. 

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4. Partner with complementary retailers

Do some research into other local businesses that may be a good fit, come up with a compelling partner offer, and start promoting each other’s businesses.


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5. In-store Pickup or Same-day delivery

• User can order online and pickup in store 

• Offer Free Gift Wrapping

• Setup a coffee bar to encourage customers to come in, stay and shop!

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6. Product Placement

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  • Group related items and place them in the same section.

  • Utilize multiple shelves and give prominence to your best-selling and highest margin products at eye level.

  • Analyze the typical walk-flow of your customers and place your best-selling and highest margin product categories in the most trafficked areas of your store.

  • For products that generate a lot of revenue, but are low cost for customers, place them near the checkout.

7.  Use proximity marketing with beacons

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If a customer is in the proximity of your store, has Bluetooth enabled on their smartphone, and has downloaded the right retail apps, you can send them highly targeted notifications when they are literally feet away.


8. Run in-store contests

Contests, online and off, are a proven formula for customer engagement and lead generation. Use a tablet to capture entries in person.


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Get To Know DRP Digital Producer

Meet Mary Koller

Mary has been a Digital Producer and Social Media Coordinator at DRP for the last year and a half. She earned her bachelors degree in Graphic Design at Southern Connecticut State University with a minor in Business Marketing.

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What was your first job? What skills from that job do you use today?


I had my first job at the age of 15 working at a greenery in downtown New London. The business was not only a greenery but had a cafe, gift shop, cigar lounge and a wine and spirits store. This job taught me at a young age to be self-sufficient and to think outside of the box because of the fast paced work environment; there was no hand holding.

My first design-related job was in my junior year of college. I worked as a graphic designer for the Office of Residence Life. This job really put my skills to the test. In class you would be given an outline and were able to create your vision. When you work for someone else you are working towards their vision rather than your own.

What do you most enjoy about your job?

I would have to say the structure and set-up of the company. Deb has a created an environment for her employees to continually grow their skill level. In the past year and a half I have improved not just in my design skills but all aspects of the industry. I started this job with just a graphic design background and now I can say I have experience in e-commerce platforms, social media, email marketing, creating creative copy etc.

Tell us about someone who has inspired you or helped you along the way? How has that person impacted your work today?

I would have to say my mom. She must of handed down that artistic trait because she was an art major and had a career in graphic design. When I was 13 years old she passed away, and now I think to myself; would this make her proud? How would she handle it?

What is something you wish you’d known before entering your line of work?

I wish I knew that it’s okay not to know where you will end up in your career. I graduated college with a degree in graphic design and thought I strictly would be a graphic designer and that was it. Now I am in a job that allows me to be a designer and so much more.

Fun Fact:


Mary has had a track career since the age of 12. She was an athlete all four years of college for SCSU Division II Track and Field Team. She competed in sprints and the javelin.

STAY TUNED FOR OUR NEXT Q&A WITH ANOTHER DRP MEMBER.

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Get To Know DRP Graphic Designer

Meet Kelly Neaton

Kelly has been a Graphic Designer and animator at DRP for the last year. She earned her bachelors degree in Graphic Design at Keene State College with a minor in Studio Art.

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What was your first job? What skills from that job do you use today?


My first job was refereeing little league soccer when I was 13. I learned a lot about accountability and leadership. Waking up early on the weekends to teach and assist kids with the fundamentals of playing a sport was extremely rewarding.

My first design related job was an internship my senior year in high school with a start up called The Verge Awards. At first, I thought it was only to fulfill school credits, but I quickly realized I was wrong. Assisting the graphic designer with projects such as logo design, advertisements, and website design; I realized I had a strong passion. This sculpted my decision to accomplish a design degree in college.  

What do you most enjoy about your job?

I don’t even know where to start…The projects I work on are so fun! I have been wanting to push my animation skills and this job has been the perfect opportunity to do so. I knew I wanted to work in the beauty and fashion industry but didn’t like the idea of living in a big hectic city, so Digital Retail Partners has been a great fit for me. You can not find another design company like this in Connecticut. The cherry on top are my coworkers. Working remotely three days a week, I find myself looking forward to the days we are together because I love everyone’s company, it is like we are all a family.

Tell us about someone who has inspired you or helped you along the way? How has that person impacted your work today?

Can I say more than one person? I grew up with five older brothers and they have always been my inspiration. They never once treated me like I was less capable of doing anything they could do, even if that meant tackling me while playing backyard football. They showed me that I am an equal and that I can do anything I set my mind to.

What is something you wish you’d known before entering your line of work?

I wish I knew after graduating college how hard it would be to find a position with little to no experience. It isn’t easy to take rejection after rejection personally and get down on yourself. I wish I had someone to reassure me that I am fully capable to have a successful career in graphic design and that I cannot give up. I am so thankful Deb took a shot on me and brought me into her team. This job has given me so much confidence in my design and animation skills and I can’t wait to see them develop even further in the future.

Fun Fact:


Kelly's family purchased a lake house in New Hampshire in 2004 where she picked up the hobby Wakeboarding and has been loving it ever since.

STAY TUNED FOR OUR NEXT Q&A WITH ANOTHER DRP MEMBER.

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